Superstars Coaching during its inception was built on the very basis of the word “coaching”.  We went into schools and we coached children in their afterschool clubs, lunchtime clubs and extra-curricular sporting ventures.  We were qualified and experienced in doing this, and we loved it.

Over several years, we saw thousands of children and young people develop in sport – acquiring skills, honing techniques and mastering capabilities.  It was a wonderful thing to witness, knowing that active and positive involvement in sport had the power to provide a wealth of transferable skills to its participants, such as confidence, motivation and focus.

This got us to thinking that coaching – and our view of it – shouldn’t just be limited to sport; it should be applied to all sectors of training and development.  For our expertise and background, this meant the fields of education, leadership and management.  We led by the values of ‘mastery, autonomy and purpose’ for a very long time, and this was even our motto at one point.  What that phrase means is that we shouldn’t stop at becoming a master at something, such as how many people do within sport.  We should stretch ourselves at all times, and this is where the role of a good coach, such as those at Superstars Coaching, is vital.

Over the years, however, we have learned that true coaching needs to be sustainable.  The participants, regardless of age, ability or sector, need to be truly mentored, moulded and changed by the coaching process – it shouldn’t be about simply instructing them ‘on the day’.

Our Director, Steven Watson, shares this analogy:

“I compare people who have been through an element of training to rubber bands; they can be stretched and shaped, but once the guiding force is no longer present, they soon return to their original state.  However, if you were to take a rubber band and make a habit out of stretching it, then it would soon go on to hold the shape and size of its new capacity.  What I mean by this is that coaching should be ongoing, whereby participants are guided into new and positive habits of development that they will then stick to after the influence of the coach has gone.”

So, whilst Superstars Coaching may have started as a sports coaching company developing children over short sessions, it has grown to be a company that excels in inspiring, leading and shaping our participants for the long-term future; whether that be a career in sport, education, personal training, or leadership and management.